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Chevy Gets It
My friend emailed me a few days ago and wanted me to blog about the women’s beach volleyball Olympic event. She wrote:
Why is it that the beach volleyball girls wear little skimpy bikinis and the guys are wearing shorts and shirts? Shirts? Since when do guys wear shirts on the beach? I’m not asking for a speedo, just take the shirt off…it’s so not cool. AND, now Rob (her husband) is suddenly a huge fan of the women’s beach volleyball.
I have to admit that I haven’t been paying very much attention to this travesty. All of my Olympic viewing up to this point has been dedicated to watching Michael Phelps smash world records and make the “Frenchies” eat their words. Oh and of course, win more gold medals than any other Olympian ever.
I was also trying to solve the mystery of what he was listening to on his iPod before the race.
(*I finally found out the answer to this question and will share his song choice at the end of this post.)
While everyone was busy with Phelps mania, I couldn’t help but notice (and, of course, begin swooning over) his teammate and fellow “Frenchie smasher”, Jason Lezak:
Could those freckles on his nose be any cuter?!!
So, what do I think about the women’s volleyball event?
Well, I won’t be watching.
I guess I just think it is poor decision making on the part of the Olympics committee to allow the women to prance around half naked on the beach while the men are in shirts. Ok, so maybe they aren’t prancing or half naked, but I still don’t plan on tuning in to see them bouncing around in bikinis. Sorry, just not happening.
While we are on the subject of boycotting half naked women, another thing I have decided not to watch is the new 90210 series. The reason is this new promo ad I just saw in US Weekly:
And a close up of two of the porn stars:
Now, I’m not a prude, but this just seems like a bit much for a high school drama. Let’s just compare the new 90210 ad with a few ads for the old show:
Notice that the girls on the original series are attractive but not drop dead gorgeous models. Despite the stupid rolled jeans (**see below for rant on this) , at least they are fully clothed and have the bodies of someone who actually eats food at regular intervals.
Again, who makes these advertising decisions? Isn’t the target market group for this show teen girls and 30 something women who were once fans of the old show? When will these idiots learn that women (by women, I mean me) aren’t going to tune in to a show that has girls who look like models?
Aaron Spelling understood what women wanted. He cast girls with average good looks and bodies. Other than Kelly, there was nothing special about the girls on the original show. Brenda had bad bangs and weird teeth. Andrea was just plain geeky. And poor Donna was only on the show because her dad was the creator. None of them looked like strippers or swimsuit models. They were girls we could understand and possibly even root for. Who didn’t want Brenda to end up with Dylan? Or was it Kelly ending up with Dylan? Oh, I don’t remember. That isn’t the point.
The point is that pr/ad people just don’t get it.
Well, at least that is what I thought until I saw the the brilliant new commercial for the Chevrolet Traverse.
I tried to search youtube for the commercial but it hasn’t been uploaded yet. If you haven’t seen it, let me just paint a picture for you:
A very hot looking guy (without a shirt) is ironing a dress while on the phone making reservations for his 6-month anniversary with his wife or girlfriend. Then it flashes to the suv and the voiceover tells how the vehicle is full of features that would be they know will be greatly appreciated. Then it’s back to the guy doing more housework — this time cleaning the toilet (still without a shirt).
When I did a search to find this commercial I found quite a few people who didn’t quite understand the meaning behind it. Check out a few of these responses:
Does anyone “get” the Chevy Traverse commercial playing during the Olympics?Guy ironing,cleaning toilet.. what does this have to do w/a car?
The Chevy Traverse ad is the most obtuse commercial I’ve seen in a long time. What the heck is it about anyway?
I’m loving the Chevy Traverse commercial.. bf didn’t get it at all!
Seriously, we can’t figure out what that commercial is about. What anniversary is it? Is it with a person? Car? Is that really a little girl’s dress or is his wife/gf small? Role reversal commercial? Why?
If you are a woman, you totally understand this commercial. Chevrolet is trying to tell us that they understand what women are looking for in a vehicle (and a man) and the Traverse has all of these features, just as the guy (without the shirt) has all of these features.
Thank you to Chevy for this wonderful commercial that I will happily watch over and over and over again. And if your car comes with that guy who will come and clean my house (without a shirt), then I will be the proud new owner of a Traverse tomorrow.
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*Sidenote #1:
*According to US Weekly, rolled jeans (now called boyfriend jeans) are making a comeback because Katie Holmes was photographed wearing Tom Cruise’s jeans.
This just makes no sense on so many levels. First of all, if Katie wore Tom’s jeans, why would she have to roll them. Isn’t she way taller than him. Wouldn’t they be way too short for her.
Secondly, why do we have to bring back stupid fads like this? Just because one celebrity decides to look ridiculous doesn’t mean we all have to follow like sheep.
Ladies, I beg of you. Please do not start doing this. We made the mistake once, but let’s learn from our mistakes and not repeat history. Rolled jeans are idiotic and should be left in the 80’s where they belong.
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**Sidenote #2:
I finally solved the Phelps music mystery.
When asked by The Today Show what music he listens to while preparing to swim, Phelps answered that he listens to the song ”I’m Me” by rapper ‘Lil Wayne.
Not exactly my cup of tea, but hey, whatever works…
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14 Responses to “Chevy Gets It”
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FYI, it’s not up there yet, but keep a watch on http://www.adcritic.com/ for the Traverse commercial. They tend to host all of the best commercials.
Also, Salon had an interesting article re: the beach volleyball coverage and NBC’s obession with wedgies a few days ago. Worth a read. http://open.salon.com/content.php?cid=9730
Bottom line is that the IOC effectively encourages the skimpy outfits and the networks are happy highlight them.
I agree on the rolled jeans thing. I was a big supporter of it back in the 80’s and early 90’s, but not so much now.
As for the commercial. I didn’t get it. Maybe because it’s not what I want in a man (except for the young, hot, shirtless part of it).
When I saw that pic of Katie in the magazine I almost freaked out. Because I said, OH CRAP, I AM GOING TO HAVE TO TEACH MY KIDS THAT? Ugh…I don’t miss having to do the tight roll. Su-cky. But as I shopped for The Girl Child yesterday, all the stuff she was picking out was very late-80’s ish. Which means the 90’s crap isn’t far behind. Banana Clip y’all?
Oh and I am wit ya on Jason Lezak. Yum
Ohhh … so much to respond to in this post.
First off, watching Michael Phelps was the best part of the Olympics, in my opinion. Now that he’s done, it’s pretty much over.
Also, I was noticing when I was watching diving yesterday that even the divers (women who actually enter the water) wear more suit than the volleyball players do. Sick.
I noticed that Chevy commercial but didn’t get it either. Thanks for clearing things up!
Lastly … tight rolled jeans are back? Ugh. No thank you. Bad memories of high school.
1 - I TOTALLY get the Chevy commercial
2 - NO MORE ROLLED JEANS!!!!!
What a wonderfuly full post! I give you my not so wonderful full reply…
The 90210 campaign..so bad! It’s like the ad companies think the only way to sell anything is by sex and really chochy (sp?) looking dudes and slutty non eating girls. I hate it. It really peeves me. Whats next in 10 years?…naked people. That is where we are heading. I will not watch the show either no matter how tempted I am.
The whole beach volleyball clothing thing is also so rude and makes me a little perturbed. If you are gonna make the girls wear almost ‘thongs’ swim suits then at least make the boys take off their shirt. Equality people! I too have found my husband watching woman beach volleyball like he actually cares about the skills involved..ha!
And the Katie Holmes thing. So tacky. I may have copied her hairdo but I will not be copying the rolled jeans. That is one good way to add 10 pounds instantly. So bad Katie.
Need to see the Chevy commercial stat!!
Hubby and I talked about the men’s volleyball vs. women’s. He said he heard that the men would like to wear less clothing too. The sand gets in their clothes and they get over heated. Why they aren’t allowed to is still a mystery to me.
New 90210 = Bad
Rolled jeans = Even worse
Michael Phelps = My new crush
Chevy commercial = Funny!
Volleyball- I think the women’s uniforms are extremely unflattering. They make it look like the players have four butt cheeks, and destroys the curves of the waist. UUUUUUUGLY!
90210- ITA about the models vs. real women thing. That’s one reason I stopped watching TV.
Trends- I’ve been seeing those stupid vests advertised again too, and they’re calling them “boyfriend vests.” Why does eerything have to be “boyfriend?” And what’s next, the Debbie Gibson bowler?
BTW I forgot to mention, Brad works for a Chevy dealership, and they are especially trained to treat female customers with the same respect and deference as males. For example a salesman at another dealership might ask you what your favorite color is to help decide on a car, then ask if you’ve checked with your husband. A Chevy salesman will ask you more detailed questions about what you’re looking for in a vehicle, just as they’d ask a man, and if anything they’ll defer to the woman rather than the man because they know the woman is really the one pulling the strings.
I actually saw a tv show where they were MAKING FUN of her for wearing those rolled up jeans. Hopefully some people have some sense and this does NOT become a trend (although it does make me laugh and bring back memories !!)
awwww…michael phelps so hot.
Wow, great post! So many thoughts.. so much to respond to! lol
1st of all- I’m so happy you solved the mystery of what Michael Phelps was listening to in his headphones! And, personally I couldn’t be more happy with his choice! I love that song, and love Lil Wayne… yes, I know it must be a generation thing.
2nd- I haven’t seen the commercial… but will definitely look for it from now on!
3rd- I think the new 90210 show sounds good, but I never watched the original. I totally get what you’re saying about the ads, though. Have you seen the Gossip Girl ads? Those are pretty bad, but I’m a major fan of the show!
4th- Katie Holmes did inspire me to try on some men’s jeans… but after that, I decided it is not a trend I should be following!
I could go on forever.. but I’ll stop there! lol
Gotta love the new chevy commercial… got one of those “what the heck?” looks from my husband the first time we saw it and I just started LAUGHING… it was great. BOOO on 90210. Thanks for enlightening me - I have no interest now (as if I had any to begin with) Hooray for Michael Phelps! I LOVE how he got SO excited when his TEAM would win a relay, and be like… ho-hum, when it was an individual medal. He’s a nice guy - I decided that all by myself. Wow, I’m all over the place here - but it’s to be expected after my 9 hours in a car today. WHEW! I’ve still got lots of reading to do!
I agree with you! That Chevy commercial rocks! I went and checked out the Traverse and it’s as good-looking as the guy in the commercial. I’ll take one of each please.
Okay, I finally found the ad you guys are taking about on youtube ( http://www.youtube.com/watch?v=fOMJ6XMLE5c )
it’s actually pretty funny… I didn’t even know what it was really about. A few people at work had to explain…lol